LNDW was a collaboration with studio gid, in which I created a dynamic custom particle system giving the studio a simple to use tool to create the visual content in whatever form and output they needed.

At Lange Nacht der Wissenschaften (Long Night of Science) in Berlin, more than 50 scientific institutions present their work in more than 1,300 program points. Given this diversity, we developed a unique communication campaign based on algorithmic art.

Generative Key Visuals are at the heart of the campaign: particles moving in different rhythms form a symbolic globe, illustrating how each science expands our collective knowledge through its unique view of the world. The particles are controlled and modified by different “operators” within the software used (TouchDesigner), representing the diversity of scientific approaches.

Color system The campaign uses 18 different variants of the generated images, divided into six different color sets. Each color set is associated with a specific district, allowing the campaign to visually connect to the venue and paint a unified yet diverse picture of the event.

Equal representation of all scientific fields With the concept of “Generative Key Visuals,” studio gid focuses on the ongoing process of discovery and constant development in science. Instead of highlighting specific scientific fields, the diversity of over 50 participating scientific institutions and their more than 1,300 program items is presented.

Cross-media presence The diversity generated by the “Generative Key Visuals” enables a broad presence in diverse media formats. Whether print, digital or video, the flexible design enables a consistent and appealing presentation across all channels.

Design and technology studio gid and elekktronaut’s work for the “Long Night of Science” demonstrates how design and technology can work together to communicate complex messages in innovative ways. By using “Generative Art”, studio gid shows a possible way to visually represent the diversity and complexity of science.